Black Friday South Africa 2018

 
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Black Friday South Africa 2018

11/10/2018 09:31:39

A SHOPPERS COULD SAVE AN AVERAGE OF R2,600

A survey suggests that 66% of South Africans will participate in Black Friday this year, an increase of almost 12 percentage points compared to 2017.

JOHANNESBURG - South African shoppers taking part in Black Fridaysales this year could save an average of R2,587, according to a new survey.

Black Friday research by Global Analysis Team surveyed 12,000 shoppers from 55 countries, including South Africa, to track spending and saving trends on the event, which originally started in the US.

Black Friday 2018 will be on 23 November.

The survey suggests that 66% of South Africans will participate in Black Friday this year (an increase of almost 12 percentage points compared to 2017).

The vast majority of consumers will shop both online and offline (64%), the rest will either opt for traditional offline-only (20%) or online-only (16%) option.

For comparison, in 2017 the percentage of users choosing brick and mortar stores only was higher by almost half (from 20,16% to 39,62%).

Read more here: https://ewn.co.za/2018/10/09/black-friday-2018-sa-shoppers-could-save-an-average-of-r2-600

 

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