Black Friday 2019 in South Africa – Expect great specials

 
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Black Friday 2019 in South Africa – Expect great specials

28/10/2019 13:35:55

Black Friday 2019 is set to break last year’s records with a wider range of specials from more online and brick-and-mortar retailers in South Africa.

2018 was a record-breaking year for Black Friday sales in South Africa, with many retailers far exceeding their estimates.

Takealot, for example, surpassed its entire Black Friday 2017 sales within 8 hours of its specials going live last year.

The total transaction value for Black Friday 2018 on Takealot was over R196-million – a 125% year-on-year growth and a 127% growth in orders.

Other online retailers, like TFG, reported similar growth. TFG CIO Brent Curry said they saw a 50% increase in online sales over Black Friday when compared to the same period in 2017.

Positive impact on the economy

BankservAfrica said the impact of Black Friday is so significant that it helped to grow the South African economy in November 2018.

“The real value of transactions grew by 0.3% between November and October and on a quarterly basis, the growth experienced was 0.2%,” said BankservAfrica’s Shergeran Naidoo.

The organisation said there was 55% growth in online sales for Black Friday and 36.4% for Cyber Monday.

BankservAfrica added that the average value of transactions declined as more retailers jumped on the Black Friday bandwagon.

“The whole supply chain was put under pressure to produce bargains for retailers who then, in turn, passed on their savings to consumers,” BankservAfrica said.

Read more here: https://mybroadband.co.za/news/black-friday/324659-black-friday-2019-in-south-africa-expect-great-specials.html

 

 

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