Takealot Black Friday 2019 Specials Plans

 
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Takealot Black Friday 2019 Specials Plans

18/11/2019 21:27:00

Takealot has big plans for the Black Friday 2019 shopping season, with the online retailer gearing up for a massive surge in traffic and revenue.

The company’s sales period will include a five-day Blue Dot Sale that begins on Black Friday (29 November) and will offer a range of new deals throughout the weekend, as well as Cyber Monday and Takealot Tuesday.

During this period, Takealot will cut prices by up to 60% on thousands of items. The retailer will also launch early Black Friday deals starting from 24 November, with fresh deals added daily.

The Superbalist Showdown will run from 29 November to 3 December, with up to 70% off more than 15,000 items.

Superbalist shoppers will also have early access to Black Friday deals on selected days throughout November.

Early Black Friday price cuts on both Takealot and Superbalist will not be beaten on Black Friday itself, meaning there is no reason not to buy these products immediately.

Great expectations
Last year’s Black Friday sale period was great for Takealot, with the retailer seeing a 125% increase in gross merchandise value (GMV) compared to 2017.

The company expects impressive growth for 2019, too – Takealot CEO Kim Reid told MyBroadband that the retailer expects its revenue to increase by 80% compared to Black Friday 2018.

Last year, Takealot made R196 million on Black Friday, and the company hopes to reach around R353 million in revenue this year.

Reid said that the company also expects significant growth in web traffic this year.

In 2018, there were between 70,000 and 100,000 active users on Takealot’s website during Black Friday. Reid said that this number is expected to increase by 120% this year.

Read More Here: https://mybroadband.co.za/news/black-friday/328111-takealots-massive-plans-for-black-friday-2019.html

 

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